Is Same Day Delivery too Good to be True?


There is a lot of controversy about the way that service should work in the marketplace. Consumers want service to be cheap and excellent quality. Managers care about pleasing the customers. And the service providers, well they want the customers and managers to both be satisfied.

This is where same day delivery just makes sense by a moving and logistics company. Consumers now, more than ever, have multiple demands on their time in any given day. They are working, taking care of their families, having leisure time, and shopping. It can be easy for them to forget about a service or good that they ordered a week ago. This is why capitalizing on that window of time where the consumer is thinking about all the details regarding their good or service that they would like delivered is important. It ensures that all the requirements are met, that the customer remembers to pay, and that the consumer does not procrastinate regarding the importance of their good or service.

Another major advantage of same day delivery is that it is the best way to fill consumer demands in business by Citimap. When a consumer has decided they want something, it is prudent for the service and goods providers to attend to this need in the most timely manner possible. This lets the consumers know that the business cares about their patronage. There is nothing worse than when someone orders something from a business, pays for it, and then it takes weeks to come to fruition. This will actually infuriate many consumers, and they may decide never to order from the business again. There are so many choices in the marketplace right now, and out of all of them, they chose your shop. And in return, this business appears completely apathetic to their favor. No matter how good the product or service is, there are probably many competitors willing put some muscle into their might and offer faster delivery.

In an increasingly globalized and fast paced world, same day delivery is not too good to be true. It is offered in most businesses worldwide already. And if the above reasons do not convince a business to offer same day delivery, it is almost a guarantee that their competitors are willing to fill in the service gap.

Beauty of Digital Marketing


Digital Marketing is a specific term that is used to refer to the advertising of services and products through the use of digital platforms such as the Internet, digital mediums, computers and display advertising as well. Besides that, there are several ways a brand can use digital marketing strategies to enhance their marketing campaigns. Using digital advertising in the 21st century not only allows brands to avail their products to a large consumer market, but it also allows for timely responses to customers request thus enhancing brand value.

Digital Marketing Channels

Each marketing campaign is usually motivated by the need to find channels that can facilitate efficient communication and an excellent return on investment each time. Some of the common marketing channels that are prevalent in the consumer market include:

  1. Display advertising- this refers to marketing on websites and may incorporate many different formats that contain items such as images, text, and audio, all aimed at capturing the attention of the user. The primary purpose of display marketing is that it helps deliver the messages that are tailored to suit the visitor’s awareness.
  2. Email marketing- this type of marketing is regarded as more affordable as when compared to the conventional methods of advertising, and it is efficient at relating the message to potential customers. The language style and graphics or visuals that are all incorporated into the email all play a major role in determining the effectiveness of the message.
  3. Social Media Marketing- just as the name suggests, Social Media Marketing refers to marketing on channels such as Twitter, Facebook, Instagram and Pinterest as well. In most cases, it involves using special strategies to direct traffic to a given website or attracts the attention of the visitors.
  4. Game Advertising- Game advertising simply refers to the incorporation of brands and products into a digital game. The game allows the products to integrate advertisements into the game in a subtle fashion but still attracting the attention of the user.

A Brief but On Point History of Internet Marketing


When a person wants to figure out when internet marketing first began, they must look at the development of electronic mail (email) technology. Developers and programmers used to place messages directly onto a coworkers computer. They did this from the mid-60s to the early 70s. Then ARPANet employees figured out how to send messages from one computer to the next in 1972. From there the use of email had evolved.

During the 70s and 80s, businesses knew about emails because they used them within their personal networks every day. However, it was not until the early 90s that some marketers began to see the potential of using emails as a form of marketing. Keep in mind that businesses were already doing this type of thing by sending emails to one another related to product sales and discounts.

Here is some important information that a lot people might not have known. The National Science Foundation had a monopoly on the internet during its early years. They restricted commercial usage of this medium. In 1991 they reversed this decision. When they did it opened the door for online marketers.

Another development that impacted online marketing was web browsers. People in the early days could not easily access the internet they had to be logged onto a specific network to do so and they had to know code to communicate. Mosiac or Net Scape had changed all of this. Once the internet had the ability to be used on the average person’s computer; online marketing took off. Marketers could use web browsers to send emails to customers and potential consumers to offer them a wide variety of products and services. This form of advertising was dominant from the early 90’s up until 2002.

By 2003, Google had created Adwords and this new form of advertising completely revolutionized the whole entire online marketing industry. Companies, businesses, organizations and the common person could not place ads for a fee onto websites, pages, blogs, videos and other forms of online media for customers.

Google’s model of advertising has caused the internet to become a huge marketing arena for businesses. This is a good direction because the money that advertisers generate for certain sites helps to keep them up and running. It also has the potential of allowing regular people to make a decent chunk of change from marketing and advertising efforts. If a modern business does not advertise online, they are limiting their customer base and profits.

Online marketing has now moved to apps which are used on mobile devices. Ads are put in games and in various applications. This process began as early as 2007 but took off in 2010. As of 2016 Facebook is leading the way with a new online marketing approach. Their Open Graph feature allows users to provide information about themselves to marketers and businesses on the web. The future of online marketing is bright.

How to Choose PPC Agency


For any conventional website owner, there exist several strategies that can help to improve the overall traffic generated towards your site content. One example of such kind of approach is the Pay per Click strategy that is a marketing strategy model used to attract visitor to a website. In most cases, it involves advertisers paying a stipulated amount to the publisher.

More importantly, content websites charge a special price per click rather than using the conventional bidding system. Pay per click advertisements are shown in search engine results with related content that have contracts to display the given ads. The added benefit is that there are service providers who perform this whole procedure for you.

Tips when choosing a PPC Agency

  • Evaluate service packages- you need to analyze the offered service packages as well as the stipulated price by your selected service provider. In other words, look for the cheapest possible package and provides more comprehensive PPC services.
  • Do a background check- ensure your conduct some background research to ensure you are not dealing with a scam individual. A thorough background check entails searching for customer reviews and first-hand evidence of accomplished works.
  • Ask on online forums- there are many open forums online that allow people can discuss their challenges in their particular subject area. In this case, for PPC agencies, you want to check under the search engine optimization and marketing blogs. Moreover, you could also ask on online social media platforms where you can be able to reach a wider audience and in a shorter time.
  • Ask other website owners- you might also opt to ask any close friend or colleagues who own websites and have previously implemented SEO techniques such as PPC to a significant success. Ensure you inquire for all the relevant details that will guide in selecting the best service provider to extend your internet marketing regime.

Yahoo and Google Unite: A Deal That Will Cause a Meaningful Change


On October 20th, Yahoo stated that it had made an agreement with Google. This agreement consists of Yahoo having the option of serving Google’s image, natural, and paid search results on its own side of the field. On top of powering search via Google, Yahoo will retain the ability to power its search functionality through its Yahoo Gemini search technology and the partnership that it has with Microsoft

A Bit of Background . . .

This deal is similar to Microsoft’s search traffic Yahoo desktop collaboration that became concrete in 2009. The deal consisted of utilizing Microsoft’s search technology to power search results on Yahoo search engine and its partner websites; therefore, Yahoo was allowed to focus on ad sales. This agreement ended in 2015.

What Will Happen Now?

Yahoo will now have the ability to serve Google search results by up to forty-nine percent of the time on desktop and up to one hundred percent of the time on tablets and mobiles. Yahoo will be the one to decide which search queries it will serve via Google. Until the United State Department of Justice has had a chance to review it, the two companies have agreed to delay the implementation of the deal.

What does this mean for advertisers? This seems to be the million dollar question. Three different things have already been anticipated (below).

  • Google’s search footprint will grow. There will be a competition increase and thus advertisers could see an increase in CPCs.
  • Through three separate engines, Yahoo search will be bought. If one’s audience is on Yahoo, one will need to purchase search through Yahoo Gemini, Bing and Google.
  • Between engines, budgets must be fluid. To avoid missing impression and opportunity share, advertisers must be quick to adapt.

In order to adapt to the unexpected changes in the search field, we recommend a test and learn approach and a strategy of flexible nature.

What you didn’t know about SEO evolution?


Lately, a lot of discussions have been surrounding SEO most of which referring it as mere “content marketing”. I am sure you have heard the statement “SEO is dead.” However, the fact is that some aspects of the old search engine optimization have become irrelevant and SEO services is indeed “alive and kicking” but is gradually evolving. Therefore, marketers experience the changes continually. Now how has it evolved?

1991-2002(First Signs)

The world’s first website was launched in 1991 by Tim Berners-Lee and is still alive today. Since then, lots of websites have emerged to offer users bare bones information on usability and optimization. Finally, the internet was crowded by websites and there was growing need to structure the search engines for ease of accessibility. In 1993, Excite Search Platform made information finding easier but shortly thereafter, Yahoo (in 1994) and Google (in 1997) penetrated the scene and improved on data indexing and delivery.

In this stage, marketers would optimize on excessive tagging, stuffing and backlinks to create high rankings in the search. Most algorithm updates took several months to be complete thus the SEO tactics remained effective for relatively long time. Google then began to implement the internet rules and regulations that are in place today.

2003-2005(The Early Days)

Beginning of unethical optimization maneuvers was seen in this period as Google developed level playing field that enabled content producers and brands to earn rankings. The updates brought about here penalized the keyword stuffing and bad linking practices to improve indexing. Personalized searches that were based on a user history were offered to improve on the relevancy and value of results. Additionally, users were connected to valuable information around them like maps, store hours, locations and mobile results.

Marketing in this era focused on generating inbound links which increased search exposure. Working towards its motto “don’t be evil,” Google tried to regulate the search results while ensuring brands earn results ethically. Generally, this period marked the foundation for customized and a user-focused web.

2006-2009 (The middle Ages)

This era ushered in advanced features such as Google’s Universal Search that gives more engaging search results like images, videos and news. Suggested search options would be displayed through Google Suggest launched by Google in 2008. This made optimization targeted and more focused.

2010-2012 (The Enlightenment)

Here, brands started earning rankings through user-focused content, quality and face penalties in search. Moreover, new features such as Google’s Knowledge Graph were let in to include panels in the search results pages which offers prompt answers without the need to navigate deeply through the content. Advertising opportunities were also included, and more importantly, results would be displayed while typing the query.

2013-Present (The Modern Ages)

Today, segmented content has been optimized for different devices and user intent which offers greater opportunity to improve search authority by creating links and relationships. Most websites now enjoy mobile optimization due to responsive design.

The big question now is, “what do you look for in a SEO Company?” Some of these companies are scammers but the following factors can guide you in evaluating them:

  • Success stories or case studies.
  • Necessary knowledge and experience in the industry.
  • White hat practices (ask them what exactly the do to optimize websites).

Remember SEO is still evolving. So you should always research on latest addition in the industry.

Affiliate Marketing: Making Money With Other People’s Products


To set the stage for this discussion:

It is interesting to note that there have been more millionaires created in the World in the last 20 years in Internet Marketing than there have been in all other industries. Affiliate Marketing professionals have a disproportionate representation in this long list. This is something to look into for those seeking wealth, in any amount.

In Internet Marketing, you make money by selling either products and/or services. You can create those products or provide those services in order to create the wealth you are looking for. This is accomplished by writing the e Book that you will sell or writing the code for the service you offer online. It might even be a membership site that offers both and other, similar or associated items. The point is you have to create it and market it for yourself.

This takes a lot of effort and much planning and development. You must:

  • Create the product or program,
  • Build the website,
  • Manage payments,
  • Create advertising ‘creatives’ (those things such as banners, ad copy and write articles)
  • Advertise for targeted visitors to come and sign up or buy.

*If you are interested in getting others to help you sell, you need to set that up by using programs that assign tracking URLs and help you track payments and commissions paid to your ‘Affiliates’

If You Have A Product You Want Help Selling:

Affiliate marketing is promoting a product or service that you have not written or designed. You can sign up at several websites, Clickbank, PaydotCom, Commission Junction and others that are clearing houses for product and services. In our example, above, you could upload the product you created for others to see and help you sell.

What happens at this point is that, as an Author, you can take advantage of other people wanting to make money from your product. They sign up and offer to promote for you. They can use just about any promotional effort, ads, articles, Pay Per Click ads, emails direct mail, anything that you allow them to use.

The clearing house or Network will track the leads, sign ups, sales and complaints, if any. You get paid and the affiliate gets their commission. Everyone is happy.

This brings us to the second way to make money selling products and services.

If You Want To Make Money Selling Other People’s Products:

You can go to the same websites and sign up as an affiliate. There will be thousands of products and services for you to choose from. Following the instructions will gain you a URL to promote. You will be able to use whatever methods you can to get the message out to targeted people to come and see, read and understand why it is critical that they get what you are promoting.

Some products being offered have specific rules about how not to promote and/or what not to say in the promotion. Follow those instruction as you could invalidate your claim on any earnings if you don’t.

Instagram: Past, Present And Future


Instagram is an app which allows users to upload and share photos and videos with the world. It is one of the most successful social platforms today. However, how much do we actually know about Instagram, how it got its start and where its headed? Lets take a moment to discuss Instagram’s history, how it became the platform that it is today and the direction in which its heading.

The Past: Instagram’s Beginning

Instagram was founded in 2010 and its name is combined of two words, “instant camera” and “telegram.” It started with just one million users every month to 10 million users within that same year. In 2012, the company passed the 30 million user mark. Facebook began to take notice of Instagram’s growth and bought this app for the price of $1 billion. This is when Instagram really started to take off and reached 80 million users each month. And by the end of 2013, Instagram had almost doubled its user count after the to 150 million monthly.

The Present :Unrivaled By Twitter

Instagram was featured as one of Time Magazine’s top 50 apps. And by early 2014, Global Web Index found that it was the fastest growing social network, increasing users by 23% in just 6 months. A few months later, Instagram surpassed Twitter with its mobile users; the app clouted almost 5 million mobile users .

The Future: Revolutionary Ad Strategy

In October of 2013, Facebook started to incorporate “natural-looking ads” within its app.Facebook started using appealing, high-quality videos and photos from a couple of brands. Within just a month’s time, this approach proved extremely successful as 5% of the ads led to user likes.

What started as something considered to be a “Four Square knock off” has turned into one of the most successful social media platforms today. And with every new feature and monetization strategy, it shows no signs of slowing down any time soon. Instagram has managed to exceeded all expectations.

What Is Content Curator And Why Is Its Role On The Rise?


A content curator could be called many things. However, one of the main functions of a content curator is very clear, and that is to seek out the most relevant information on the internet and to share it via many ways. What are these many ways? A content curator not only locates the most useful of all data to make available to others, but they also do it, through various sources. These various sources are no other than blogs, websites, and through different forms of accessible social media. Some of the most popular of all accessible social media tools is no other than that of Facebook, Twitter, LinkedIn, to name just a few for example.

A content curator can be called many things, if it was something, to be officially designed in terms of being a job or career position. However, the role of a content curator is very obvious, and it is to be a collector of some of the most valuable of all data which would be interesting and useful to others in some shape or form. An individual who does content curating is someone who knows exactly how to look for, as well as, to find just the right data every time that will be of massive interest to readers from every corner of the world.

If one would need a simple explanation to define what the term of content curator is in essence, the one word, which would immediately come to mind would be that of a type of librarian of sorts. Librarians are information seekers, and they also, do their own research as well when they need to. A content curator is pretty much the same, as they collect, as well as amass information to make available to others. Librarians organize books and place them on shelves. These books are then placed into specific groups and these specific groups are based entirely on the type of information that the books do hold. A content curator pretty much does assemble their special data in the very same way. The goal of a librarian and a content curator are similar. Nonetheless, each role is still different, despite the fact that the objective of both may be sort of closely alike in description.

A content curator can be someone who is paid or unpaid. Therefore, it depends upon the role, which a person does take on and if that role is an employed or not employed one. An unpaid content curator can be someone who uses Hootsuite or Tweetdeck to follow particular topics or people on Twitter. If this is the case, you are probably performing the duties of a content curator, but you aren’t even aware of it. If a person is employed as a content curator, he or she is doing it, in the capacity of a paid job role. A paid content curator is a professional who will probably have a degree in Journalism, English, or another field that is very similar in detail. They may also have related work experience, as well as, copy editing and writing skills. They should also have a working knowledge of what online social networks are all about. Another required skill of a content curator is knowing exactly how to package news successfully. He or she should also know how to understand web content management concepts and HTML. The role of a content curator is on the rise, because of one reason, and this one reason is that the internet is growing by leaps and bounds every day. Someone is needed to sort thorough all of the information and that is what a content curator does best.