Digital Marketing is a specific term that is used to refer to the advertising of services and products through the use of digital platforms such as the Internet, digital mediums, computers and display advertising as well. Besides that, there are several ways a brand can use digital marketing strategies to enhance their marketing campaigns. Using digital advertising in the 21st century not only allows brands to avail their products to a large consumer market, but it also allows for timely responses to customers request thus enhancing brand value.
Digital Marketing Channels
Each marketing campaign is usually motivated by the need to find channels that can facilitate efficient communication and an excellent return on investment each time. Some of the common marketing channels that are prevalent in the consumer market include:
- Display advertising- this refers to marketing on websites and may incorporate many different formats that contain items such as images, text, and audio, all aimed at capturing the attention of the user. The primary purpose of display marketing is that it helps deliver the messages that are tailored to suit the visitor’s awareness.
- Email marketing- this type of marketing is regarded as more affordable as when compared to the conventional methods of advertising, and it is efficient at relating the message to potential customers. The language style and graphics or visuals that are all incorporated into the email all play a major role in determining the effectiveness of the message.
- Social Media Marketing- just as the name suggests, Social Media Marketing refers to marketing on channels such as Twitter, Facebook, Instagram and Pinterest as well. In most cases, it involves using special strategies to direct traffic to a given website or attracts the attention of the visitors.
- Game Advertising- Game advertising simply refers to the incorporation of brands and products into a digital game. The game allows the products to integrate advertisements into the game in a subtle fashion but still attracting the attention of the user.