When a person wants to figure out when internet marketing first began, they must look at the development of electronic mail (email) technology. Developers and programmers used to place messages directly onto a coworkers computer. They did this from the mid-60s to the early 70s. Then ARPANet employees figured out how to send messages from one computer to the next in 1972. From there the use of email had evolved.
During the 70s and 80s, businesses knew about emails because they used them within their personal networks every day. However, it was not until the early 90s that some marketers began to see the potential of using emails as a form of marketing. Keep in mind that businesses were already doing this type of thing by sending emails to one another related to product sales and discounts.
Here is some important information that a lot people might not have known. The National Science Foundation had a monopoly on the internet during its early years. They restricted commercial usage of this medium. In 1991 they reversed this decision. When they did it opened the door for online marketers.
Another development that impacted online marketing was web browsers. People in the early days could not easily access the internet they had to be logged onto a specific network to do so and they had to know code to communicate. Mosiac or Net Scape had changed all of this. Once the internet had the ability to be used on the average person’s computer; online marketing took off. Marketers could use web browsers to send emails to customers and potential consumers to offer them a wide variety of products and services. This form of advertising was dominant from the early 90’s up until 2002.
By 2003, Google had created Adwords and this new form of advertising completely revolutionized the whole entire online marketing industry. Companies, businesses, organizations and the common person could not place ads for a fee onto websites, pages, blogs, videos and other forms of online media for customers.
Google’s model of advertising has caused the internet to become a huge marketing arena for businesses. This is a good direction because the money that advertisers generate for certain sites helps to keep them up and running. It also has the potential of allowing regular people to make a decent chunk of change from marketing and advertising efforts. If a modern business does not advertise online, they are limiting their customer base and profits.
Online marketing has now moved to apps which are used on mobile devices. Ads are put in games and in various applications. This process began as early as 2007 but took off in 2010. As of 2016 Facebook is leading the way with a new online marketing approach. Their Open Graph feature allows users to provide information about themselves to marketers and businesses on the web. The future of online marketing is bright.